Happenings

Spring in Oakland: 3(ish) Events You Should Know About

Ari Takata-Vasquez

Spring in Oakland: 3(ish) Events You Should Know About

Spring is here! It's time to come out from hibernation and enjoy the sunny weather. There are so many amazing events happening on the sunnier side of the Bay so I wanted to put together a list of some of my favorites. As someone who lives and works in Downtown Oakland I only walk or take BART, so, all the things on the list are accessible by public transit (yay for being #BartAble)! Take advantage of the warmer weather and get out and explore Oakland! P.S. none of this is sponsored, we just love our neighborhood something fierce.   1....


Minimalism Series: How To Be Stylish Even if You're Lazy

Ari Takata-Vasquez

Minimalism Series: How To Be Stylish Even if You're Lazy

A close friend once described me as being the most productive lazy person, and it’s probably one of the most accurate descriptions of myself I’ve ever heard. I am secretly a really lazy person. I usually only spend about 10 or 15 minutes getting ready in the morning because I hit snooze 3 or 4 times and I probably watch more netflix and HBOgo than is actually healthy (who else is sad Big Little Lies and Girls is over?!?). But I balance out this laziness, by being very intentional. I highly value my sleeping time, so I make a concerted...


#EverydayReal: Marion & Jasmine

Ari Takata-Vasquez

#EverydayReal: Marion & Jasmine

  Last weekend we put together another #EverydayReal photoshoot with friends/customers Marion & Jasmine. They have been customers at the shop from the very beginning. They both work in sustainability nonprofit sector and even though they no longer work at the same organization, the get lunch together weekly at their favorite restaurant around the corner from the shop. It was a gorgeous weekend and it felt like we went straight from Winter into Summer with no time for Spring. It was so nice to be able to finally style our models in warm weather clothing and accessories. For this shoot...


Minimalism Series: Creating a Capsule Collection

Ari Takata-Vasquez

Tags greyscale

Minimalism Series: Creating a Capsule Collection

  This is the third entry in our minimalism series, you can read the last entry “what is a capsule collection?”, here. Every piece in this outfit does double duty and is a staple part of my wardrobe Last time, we talked about what a capsule collection and some of the benefits of creating a well-curated closet. Now we’ll talk about the process of creating a capsule collection you’ll love. While a lot of people think about closet organization and feel stressed, it doesn’t have to be that way! If you keep the right frame of mind, you’ll feel like...


Blushing For Blush!

Karis Dodd

Blushing For Blush!

You know we love an all greyscale outfit here, but Spring makes us feel the need to invite in a little bit of color! In past years, we've welcomes blue into the store for it's pseudo-neutral ability to pair well with nearly everything. This spring, however, we've welcomed a light blush hue to our racks. We've been seeing pale pink and blush everywhere for a while now - from our favorite bloggers to independent brand collections to the runway - and it's an especially fitting color for spring! For those (like us) who fear color, here are some cases for adapting...