Happenings
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Big News! We're Moving to...
OAKLAND! As we close out our 5th year of business, we have some big news-- we’re moving! But not to fear, we’re still and always will be an O... -
Indigenous Peoples' Week at Viscera
During the week of October 14th-18th, Viscera is celebrating Indigenous Peoples' Week. On Monday the 14th, people throughout the country will be ... -
October Letter from Ari
It’s finally Fall and as you may know, it’s my favorite season! This year, Fall feels particularly exciting for a few reasons: we’re about to celeb... -
Cha Cha Cha Changes!
One of our very first shop parties in January 2015 I'm so excited to announce that we're refining and redesigning our brand to reflect our des... -
Always Evolving-- What we're working on and where we're going
You’ve probably heard me talk about it a million times before, but retail is shifting dramatically. We can see this in macro industry shifts and in... -
Meet Jen: Our New Co-Founder & COO
For those of you who have been with Viscera for a while, Jen might look a little familiar! We're excited to re-introduce Jen Burkett, as our new Co... -
Goodbye, San Francisco!
Goodbye San Francisco, it’s been real! Yesterday, was the last day of our San Francisco pop-up and we’re heading back to the East Bay. While it’s b... -
Summer Deluxe to Autumn Amazing
It's that time of year-- Labor Day has passed and now we're officially getting into leaf-peeping season (it's a real thing you all) and have to tr... -
A Peek Into Our San Francisco Shop
We're just about settled into our new location in the Lower Haight neighborhood of San Francisco. For the last month or so we've been in soft-open ... -
Meet Ronan-- Our Shop Manager
Where are you from?Jersey boy born and raised! I grew up in your typical suburban township and eventually relocated to various neighborhoods in Ne... -
How I Built This
We’re quickly approaching the 3.5 year mark for Viscera! Over the years one of the questions I’m asked most frequently is “how did you do this?”-- ... -
A Vision for the Future
For the last few months, I've been very behind the scenes, so you may have noticed I haven't posted on our blog or as active on social media as... -
Mother's Day Gift Guide
Shop owner, Ari, with her Mom! It's that time of year where we show appreciation for the Mom in our lives. Moms are so caring and giving, it ca... -
8 Rules For a Much Beloved Closet
While your closet is transitioning between seasons, it's a good time to take stock of your closet and see what's working for you and to get rid of ... -
Mending…More than Meets the Eye | Guest Blogger: Jamie Facciola
If you’re interested in mending something, it’s safe to assume you are attached to it. Whether it fits just right, the color is perfect, or it makes you feel great when you wear it. Pretty much, you love it enough to save it. Lucky you! That is the best relationship to have with clothes or anything else that you own. When that’s the case, caring for it is the only option. It’s easy to overlook some of the hidden benefits and opportunities that come from mending your clothes.
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The Ultimate 'Made in USA' Valentine's Day Gift Guide
Do you want to surprise your Valentine with a well-thought out gift…that you really didn’t have to think about at all? Coming up with yet another gift so soon after Christmas can seem daunting. And no one wants to be that person who gifts the stereotypical, mass-produced chocolate plus teddy bear from a department store. -
Join us for Unvalentine's Day
Join us for UnValentine's Day 2018! When: February 11, 2018 12-3pm Where: Viscera! (1542 Broadway Downtown Oakland) Why: Because you dese... -
The Department Virtual Tour
We just wrapped up our first week of The Department Pop-Up!Thank you to everyone who's stopped by so far to check it out. If you haven't had a chance to stop by yet, we've got a treat for you. Take a virtual tour through The Department with the &nd Shop, Gold & Rust, and Antiquity Juices. -
Announcing The Department at Viscera!
From January 15th through March 15th, 2018, Viscera will be hosting a pop-up “department store” featuring three local small businesses. From Ari's point of view (owner & creative director of Viscera), retail isn’t going anywhere. -
A Big THANK YOU from Viscera! Three Years!
This past Friday, December 1, 2017, marked the three-year anniversary of Viscera in Downtown Oakland — we’re so thankful for everyone who came out to support! -
3 Most Valuable Lessons in 3 Years of Business
Shout out to Lindsay Arakawa for our first press feature and this photo on her blog Growing East (she's now a social media editor for Refinery 29 ... -
Meet Raissa: Content Management Intern
Allow me to introduce myself! I'm Ari's newest intern, here to help with content management and anything else she needs. I've answered a few questions about myself so we're all acquainted. Take a peek! -
Meet Michele: Wholesale Representative
Meet Michele! One of Viscera's newest employees, she'll be around V by Viscera on 902 Washington St as a wholesale representative for V. Continue reading to learn more about her. -
3 Reasons to Shop Small on #PlaidFriday
Founded right here in Oakland, CA, Plaid Friday is a growing national shopping alternative to Black Friday - simply put, PLAID Friday calls for supporting small, locally-owned businesses during the holiday season. -
Big News! Viscera is About to be Twice as Nice
I have some big news for Viscera! I've been working on this for a few months now and I'm so excited to finally be able to tell you all about it. ... -
A Minimalist Wardrobe Almost 5 Years Later
In case you don't already know, I'm a huge fan of minimalism. Not in a competitive "I'm better than you because I own less" way, but in an "I'm not... -
We Need More Party!
Last week we had an absolutely amazing party at the shop for the Indiegogo campaign it left me wondering, why don't we do this more?! So, we need t... -
Our Local Economy & Our Collective Power
Local Shopping Our local economy is something of absolute beauty. Say you come into the shop and buy a shirt that’s $100. Of that $100, $50 of it g... -
Let's Talk About Oakland: Viscera & The Town
When I opened Viscera in 2014, our building had been sitting vacant on Broadway for three decades. It’s an amazing location and I fell in love wit... -
BYOB (Be Your Own Boss) Blog: Ways to Persevere
This is me in October of 2014, the day I signed my lease and embarked on the most exhilarating and terrifying journey of my life—opening Visce... -
My Maker Story
For those of you who haven't met me yet, I'm Ari, the owner/founder/designer/maker/shopkeep at Viscera. Over the last two and a half years I've ... -
Meet Viscera Studio
Throughout my journey into entrepreneurship, I've come to the realization that we all have certain gifts and we have a duty to share that with the world. I'll never be the person you can come to for tax questions but I'll sure have a lot of opinions about the layout of an editorial spread. -
One Bag, Three Day Getaway
Memorial Day weekend is right around the corner and that means a 3-day weekend! If you're like me, you love little weekend trips to recharge and t... -
For the Moms
It's that time of year where we show appreciation for the Mom in our lives. Moms are so caring and giving, it can be hard to find the right gifts f... -
Spring in Oakland: 3(ish) Events You Should Know About
Spring is here! It's time to come out from hibernation and enjoy the sunny weather. There are so many amazing events happening on the sunnier side ... -
Minimalism Series: How To Be Stylish Even if You're Lazy
A close friend once described me as being the most productive lazy person, and it’s probably one of the most accurate descriptions of myself I’ve ... -
#EverydayReal: Marion & Jasmine
Last weekend we put together another #EverydayReal photoshoot with friends/customers Marion & Jasmine. They have been customers at the shop... -
Minimalism Series: Creating a Capsule Collection
This is the third entry in our minimalism series, you can read the last entry “what is a capsule collection?”, here. Every piece in this outfit... -
Blushing For Blush!
You know we love an all greyscale outfit here, but Spring makes us feel the need to invite in a little bit of color! In past years, we've welcomes ... -
Springtime Skin and Hair Care
Ah, the change of seasons! Spring brings sunny days, blooming flowers, and shedding layers, but even if the changes are appreciated, we need to giv... -
Minimalism Series: What's a Capsule Collection?
This is the second installation of our Minimalism Series. You can read the last post about using minimalism to create calm. With a new season rol... -
Changes at Viscera
When you think of ‘change’, there’s usually a certain level of dread involved. Change can be scary, stressful, and uncertain—but it can also bri... -
Meet Megan Huntz
Karis here, Viscera's sales associate! Today I'm talking about a really cool brand and designer who I had the joy of meeting last year. I remember ... -
Minimalism Series: Creating Calm
This blog entry is part of a minimalism series. It has tips for creating a more simple life and finding ways to exercise minimalism in your everyda... -
Ready for Anything: Travel Tips
It's January, and while most people are getting back from their vacations, I'm just getting ready to travel. My birthday is January 17th (see GIF ... -
#EverydayReal: Photoshoot with Chelsea
Photographs by Miles Bianchi You might remember the #EverydayReal campaign we launched last year (it's strange calling it last year, it was just... -
What's In-Store for 2017!
We're rapidly approaching the end of 2016 ( finally!) and now it's time to look forward to the new year. I wanted to take a moment to share what's... -
5 Ways to Find Calm During The Holidays
It’s the most stressful, opps I mean wonderful time of the year. We all have a ton of Holiday parties, gifts to buy and give, new years goals to se... -
Gift Guide For Friends, Family & Coworkers
On the hunt for the perfect gift? Whether you’re shopping for a special occasion, the holidays, or just to be generous, this gift guide is perfect ... -
Holiday Gift Guide for Coworkers and Acquaintances
Ah, it’s that time of year again. The weather is colder, the radio is playing holiday tunes, and all of a sudden you have office parties and gi...
