Field Trip: The New SF MOMA
by Ari Takata-Vasquez
FINALLY! The new SF MOMA opened mid-May and after a couple of years of construction we needed to visit. Our intern, Karis, merchandiser Ronan and myself made it across the bridge to see the new Snohetta designed building. The space is massive and filled with light and beautiful view sheds.
The space had beautiful new details and incredible detailing however, I missed the old grand staircase leading to the second floor. This new path is still beautiful but it's missing the elegance of the old space.
Ronan was looking breezy and Summer-y, enjoying the beautiful glass clad sculpture garden. The view from there was unbelievable. It was a beautiful and un-seasonally hot day in the city so obviously both Karis and I dress in full black like witches. The outdoor living wall is also incredibly impressive. It's a 20 foot wall with native California foliage and, my favorite, ferns!
With all the new space, they've added an architecture, typography and design wing to the museum. Of course it included the iconic New York subway Helvetica.
They also make an nod to product design and UI/UX with "vintage" (cringe, vintage already?) with the original Apple computers. They even had an early ipad with eerily similar dimensions to our current ipads.
We didn't want to be too much of tourists, so we managed to take a group photo without bothering any one else. Thanks Richter for the glossy painting.
If you haven't gone yet, I highly recommend it. I opted for a membership because it's only $100 a year, whereas each visit is $25. You also get a free guest pass when you visit so you can always plan a fun cheap day at the museum to get inspired and sip on a cup of coffee.
What's your favorite contemporary art museum?