About the Owner

Hi, I'm Ari.

 Viscera is my concept, shop, brand, and dream. Viscera was just an idea in June of 2014 and six months later it became a brick and mortar shop in the heart of Downtown Oakland. My road to being a small business owner has been anything but expected.  Prior to starting Viscera, I had just completed my Master's in City Planning from UC Berkeley with a focus on urban design. Before that, I worked as a project manager in commercial real estate and studied Architecture at the University of San Francisco. To make my background even more confusing, I was born and raised in Hawaii but I call Oakland home. 

Now, most people ask, how did you end up going from city planning to retail? While it isn't necessarily obvious, Viscera as a shop has the capacity to change Oakland on an urban scale. All small businesses do! Local independent businesses are key in creating vibrant neighborhoods. 

In addition to being passionate about small business, I am a complete design geek. I love photography, graphic design, and most forms of visual art. I live in Downtown Oakland with my two rescue pit bulls, Charlie and Lola. I'm also an artist and create paintings and sculptures, you can see some of my work here.  

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